Applegate Business Services Ltd

Applegate AI builds AI phone agents, chatbots and lead-follow-up automations for UK small businesses: trades, salons, dental practices and legal firms. It also builds websites, which is what two of its three published testimonials describe. Pricing is on the site: voice agent builds run £1,100 to £2,200 one-off plus £300 to £900 a month to manage. The delivery stack named in its terms is Anthropic, OpenAI, Make.com, Vapi.ai, Twilio and Airtable. One person is named, founder Ethan Applegate, and the customer stories carry initials only with no metrics. A 5/5 client rating is shown on the homepage with no link to a review source.