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Groundwork

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2-10United States

US agency run by former Bankrate search executives, building sales, marketing and reporting agents and answer-engine optimisation work, with named case studies for SHRM and TransPerfect.

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About

Groundwork is a US agency led by CEO Rudy De La Garza Jr., a search executive since 1997, and COO Jonathan Schwartz, both formerly of Bankrate. It builds agents for sales, marketing and operations reporting, and much of its work is answer engine optimisation: getting brands cited in AI search results. Clients often start with a fixed-scope audit report. Seven staff are named, including automation engineers who work in n8n and Make.com. SHRM and TransPerfect's TP Digital are named in case studies with quotes from client staff, though headline figures such as 2.8x traffic growth and 297% ROI are projections. No reviews or directory listings were found, and the site gives no address or phone.

Focus

Approach

Hybrid

Services

AI AgentsWorkflow AutomationChatbots & VoiceRAG & Knowledge SystemsTraining & Enablement

Stack

n8nmakeperplexitycustom

Evidence on file

Who you’d work with

  • Rudy De La Garza Jr.

    CEO, architecture

  • Jonathan Schwartz

    COO, product and strategy

  • Kerri Gaither

    Chief of Client Success; leads the answer engine optimisation practice

  • Ionut Preda

    Principal AI Architect

  • Kelly Battistoni

    AI Engineering Team Lead

  • Laura Cobo

    AI Engineer, automations

  • Brian Kane

    Senior AI Architect