Purple Paths
VerifiedUnited Kingdom
A London applied-AI lab (since 2018) building LLM and RAG systems for blue-chip clients including JPMorgan, BBC, and LexisNexis.
About
Purple Paths is a London-based applied-AI studio operating since 2018, focused on turning LLM concepts into working systems through discovery sprints, system architecture (including RAG design and reliability trade-offs), and rapid prototyping, followed by ongoing support. Their client roster includes LexisNexis, Eurostar, BBC, and JPMorgan alongside smaller ventures, with three named, dated case studies: a 2024 multi-agent lead-generation pipeline for Grro, a 2023 generative-AI ad-server platform for Ossa, and 2022 automated testing work for Botkube. Engagements start at a 3-week minimum, beginning with a short consultation and proposal.
What they sell
Discovery and Ideation
This service explores potential AI technologies for your business.
System design
Architects AI systems while evaluating design trade-offs.
Build
Rapidly prototypes and develops AI solutions tailored to challenges.
Ongoing Support and Refinement
Provides continued support post-delivery as needed.
Focus
Evidence on file
Independently verified, never paid placementCase studies
3Public footprint
1- notable client rosterLexisNexis, Eurostar, BBC, JPMorgan
In their words
Provider-supplied, shown as givenThe team at Purple Paths provided us with an extremely elegant solution to solve one of our greatest technical hurdles which has been a huge life-saver for our early stage startup.
Hiang He
MetisLabs