Purple Paths
VerifiedUnited Kingdom
A London applied-AI lab (since 2018) building LLM and RAG systems for blue-chip clients including JPMorgan, BBC, and LexisNexis.
About
Purple Paths is a London-based applied-AI studio operating since 2018, focused on turning LLM concepts into working systems through discovery sprints, system architecture (including RAG design and reliability trade-offs), and rapid prototyping, followed by ongoing support. Their client roster includes LexisNexis, Eurostar, BBC, and JPMorgan alongside smaller ventures, with three named, dated case studies: a 2024 multi-agent lead-generation pipeline for Grro, a 2023 generative-AI ad-server platform for Ossa, and 2022 automated testing work for Botkube. Engagements start at a 3-week minimum, beginning with a short consultation and proposal.
What they sell
Discovery and Ideation
This service explores potential AI technologies for your business.
System design
Architects AI systems while evaluating design trade-offs.
Build
Rapidly prototypes and develops AI solutions tailored to challenges.
Ongoing Support and Refinement
Provides continued support post-delivery as needed.
Focus
Evidence on file
Case studies
3Public footprint
1- notable client rosterLexisNexis, Eurostar, BBC, JPMorgan
In their words
The team at Purple Paths provided us with an extremely elegant solution to solve one of our greatest technical hurdles which has been a huge life-saver for our early stage startup.
Hiang He
MetisLabs