
That Automation Agency
VerifiedAustralia
Australia-based Zapier-certified automation and fractional-COO agency serving SMBs across e-commerce, healthcare, and telecom.

About
That Automation Agency (rebranded from "That Startup Company") is an Australian, remote-first agency offering four service lines: automation and AI workflow design via Zapier, Power BI dashboards and predictive analytics, fractional COO/operational leadership, and team training. Its founder has an operating-partner background. The site displays 35+ named clients including MegaReach, Zenva, Benchmark, and LandLock across e-commerce, healthcare, telecom, solar, and financial-services sectors, with client testimonials describing near-full automation of company workflows.
What they sell
Digital Automation Consulting
A service that helps clients automate their workflows using Digital tools.
Power BI Consultant
A service focused on providing expertise in Power BI for business data analysis.
Automate My Business
A service designed to assist businesses in creating automation solutions.
Fractional COO Services
This service optimizes business processes to enhance strategy execution.
Focus
Approach
Industries
Services
Evidence on file
Independently verified, never paid placementIn their words
Provider-supplied, shown as givenI was struggling with Zapier automations and kept running into errors. Chris jumped on a video call, solved the problem, and explained how to avoid it next time. We also discussed my business roadmap, and he gave valuable advice…
Dr Jack Madden
As an agency, we manage clients with diverse websites, forms, and ways for their customers to reach them. Partnering with That Automation Agency has taken that complexity off our plate. They dive into the process, streamline it, and ensure every…
Andy
MegaReach
Thanks to the help and guidance of Chris and his team, we've pretty much automated everything that could be possibly automated in our company. That includes not only various business processes and the usuals ("create a Trello card if…
Pablo Farias
Who you’d work with
Dr Jack Madden
Founder of Peripod Concepts
Pablo Farias
Founder Zenva Academy
Jordan Rosewarne
Owner at One&All
