what. AG

Verified

51-200 (LinkedIn band); the firm reports 60+ specialists across 20+ locationsZurich, Switzerland

Zurich digital agency building n8n workflows, AI agents and RAG systems for Swiss SMEs, alongside its web and ecommerce work. Verified Mailchimp Pro Partner.

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About

what. AG is a Zurich digital agency, in the Swiss commercial register since 2015 and still listed as active. Its AI line builds n8n workflows, ChatGPT Agent Builder agents and RAG systems, hosted on Exoscale (Switzerland) and Digital Ocean (Europe). The AI work with named clients sits in blog posts: an AI leadership coach for ETH Zurich reaching 3,000 executives, and a BB Biotech site rebuilt in 2.5 months using Claude Code. Project pages cover older web and growth work, including 13% average annual revenue growth over six years at Distillerie Morand. Mailchimp's own directory lists the firm as a Pro Partner. No third-party review profile turned up. The firm reports 60 specialists across 20 locations.

What they sell

Discovery
Data-driven audit focused on bottlenecks in business operations.
Design & build
Creating AI-assisted processes and modernized web platforms.
Optimise & scale
Data collection and performance monitoring for ongoing improvements.

Focus

Approach

Hybrid

Industries

Professional Services financial-services Sales & Marketing E-commerce & Retail education-research web3-crypto

Services

Workflow AutomationAI Agents

Stack

n8n chatgpt_agent_builder openai claude geminimistralllamadeepseekgrokapertusragexoscaledigital_oceanwordpressdjango_cmspayload_cmscraft_cmsneos_cmsshopifymailchimpcustom

Evidence on file

Independently verified, never paid placement

Case studies

ETH Zurich

ETH Companion AI leadership coach serving 3,000+ ETH executives, grounded in ETH psychologists' sources

BB Biotech

Neos CMS relaunch delivered in 2.5 months using Claude Code inside the codebase

Distillerie Louis Morand & Cie

13% average annual revenue growth over six years and 70% reduction in ad spend

Cerebrum DAO

NEURON token auction raised 400+ ETH (about $2.1M); 2,000+ community members, 30+ researchers onboarded

Kendris AG

Drupal to Django CMS migration with no traffic loss

amnis

Europe-wide B2B lead generation; page claims thousands of qualified leads without a figure

LAUFEN

APG | SGA

Anaplan

UBS Optimus Foundation

Certifications & partner status

Mailchimp Pro Partner (with Mailchimp Foundations certification)n8n partner or expert (self-reported)

Directory cross-listings

https://mailchimp.com/find-an-expert/what-aghttps://www.linkedin.com/company/what.https://www.zoominfo.com/c/what-ag/459309693

Public footprint

open source80 public repos, org created August 2015, most recent push 20 July 2026 (payload-inline-visual-editor)
blog30+ English AI and automation posts with named authors; latest published 26 July 2026
company registerUID CHE-273.032.184, status EXISTIEREND, SHAB entry 2025-10-01

In their words

Provider-supplied, shown as given

AI doesn't fix a chaotic process, it runs the chaos faster and at a much larger scale. AI works best when structures are strong. We help clients fix the fundamentals and then apply AI to multiply the impact.

Luke Szkudlarek

Founder, Growth Strategy at what. AG

Source

Who you’d work with

Luke (Lukasz) Szkudlarek
Founder, Growth Strategy Lead
Sergei Gordeichuk
Head of Technology, fronts the AI automation practice
Leandra Waeber
Head of Enterprise Web and Digitalisation, author of the BB Biotech AI relaunch write-up
Pascal Schmid
Head of Delivery
Stefan Bommeli
Head of Websites
Kelly Stafford
Chief of Staff
Janick Lüchinger
Head of Support
Liwaa Chehayeb
Head of Web3