what. AG

Listed

50+ specialistsZurich, Switzerland

They consult and implement AI-enabled workflows for SMEs.

About

what. AG focuses on transforming Swiss SMEs into AI-enabled businesses by consulting and implementing AI solutions to improve business operations, web experiences, marketing and sales, and ecommerce. The firm emphasizes hands-on execution, ensuring clients' strategies are realized. They work with various industries and have notable client partnerships, though specific certifications are not cited.

What they sell

Discovery
Data-driven audit focused on bottlenecks in business operations.
Design & build
Creating AI-assisted processes and modernized web platforms.
Optimise & scale
Data collection and performance monitoring for ongoing improvements.

Focus

Approach

Hybrid

Industries

Professional Services Sales & Marketing E-commerce & Retail

Services

AI AgentsWorkflow Automation

Stack

n8n openai claude gemini custom

Evidence on file

Independently verified, never paid placement

Case studies

Kendris

Corporate website strategy and relaunch on Django CMS.

APG | SGA

Relaunched website on Django CMS.

Morand

Increasing Morand's revenue and brand awareness.

Anaplan

Amplified digital sales for Silicon Valley enterprise SaaS.

amnis

Europe wide B2B lead generation campaign.

Cerebrum DAO

Effective community building led to a significant token sale.

$2.1M

Laufen

Strategic launch and scalable growth of a kitchen brand.

In their words

Provider-supplied, shown as given

AI doesn't fix a chaotic process, it runs the chaos faster and at a much larger scale. AI works best when structures are strong. We help clients fix the fundamentals and then apply AI to multiply the impact.

Luke Szkudlarek

Founder, Growth Strategy at what. AG

Source

Who you’d work with

Leandra Waeber
Head of Enterprise Web and Digitalisation
Luke Szkudlarek
Growth Strategy Lead, Founder
Pascal Schmid
Head of Delivery